Adulthood doesn’t live up to the expectations we had as children. Rather than spending hard earned money on awesome stuff, most adults feel obligated to only spend money on the things they need like groceries.
Pop Mart will show adults that frivolous spending is worth it because it brings us joy. Sometimes, it’s okay to spend like a kid.
Emails from Your Inner Child
You’ve been neglecting them. And now you’ve forced them to reach out in a way that you’ll actually notice: through your email.
OOH
Ads placed in subway stations and at bus stops to appeal to people who are on their way to and from their boring day jobs.
The Sappy Meal
Through a collab with Dunkin Donuts, Pop Mart will create a Sappy Meal. With this offer you would get a coffee, breakfast sandwich, and a miniature Pop Mart toy. It’s the thrill of opening a blind box and that heart tugging childhood nostalgia all in one combo.
Pop Mart Vending Machines
Pop Mart will place vending machines in train stations making it easy for commuters to spend like a kid at the push of a button.
CW: Sarah Hierholzer
AD: Yoli Yang
