Gen Z is sick of their money going to big corporations and into the pockets of billionaires.

Craigslist is a platform where money is exchanged directly from buyer to seller, keeping it away from billionaires altogether. The only thing that speaks louder than words is money, making Craigslist the ultimate fuck you to capitalism.

Money talks, so make them hear you.

OOH

Social Commentary

(Literally)

Though Craigslist doesn’t currently have a social presence, by establishing them on social media we will catch the attention of Gen Z.

Craigslist x SubwayTakes

Through a partnership with SubwayTakes, we’d get host Kareem Rahma to weave Craigslist into the conversation.

Digital Ads

Craigslist will remind shoppers where their money is really going.

Craig’s Flea Market

For a limited time, Craigslist will host a flea market in cities around the U.S. inviting consumers to get out in their communities and protest with their dollars.

Craig’s Flea Makes it Rain

In addition to social posts, Craigslist will drop fake dollar bills that have a QR code with more info regarding the flea market’s locations.

CW: Sarah Hierholzer, Lovette Johnson

AD: Romina Zarnani